Why would the economy be in trouble if we made things to last a life-time instead of to be thrown away?
The answer indicates why we need a better economy. These Three Steps would be a good start.
The Three Potent Steps article is a key part of our free, eleven part mini-course on Shifting Society's Goals. You can help bring this shift about. We hope you will join us in one or more of our on-line programs.
We can do better than turn the natural world into waste and concentrate wealth in fewer and fewer hands.
The biggest news on Planet Earth today is that the human species fills its habitat.
There are no longer vast new frontiers to move to when resources are scarce or we need more room for our waste.
This new situation requires a new goal.
Decisions need now to be based first on whether or not they contribute to long-term well-being. The old criteria of "is the decision profitable" is still important, but it has to move into second place. It is okay for something to be profitable, but not if it forecloses the future.
This site aims to help place the question, about what society's primary goal should be, on the public agenda. Shifting Society's Goals aims to answer the Question of Direction. Are we committed to growing until we drop, or do we accept responsibility for our collective impacts and resolve to build our world to fit within planetary limits?
We'd like to keep you posted on efforts to get our societies to move clearly in the direction of long-term well-being.
This Key Mechanism is central to change.
We hope you will join us in this critical task of re-creating society's goals.