• The Challenge and the Goal
• A Question of Direction
• Why We Will Succeed
• Seeds For Change
• Audio Visual Resources

• Things You Can Do
  • At the Personal Level
  • At the Community Level
  • At the Government Level
• "Life, Money & Illusion
  • What the book is about
  • Book Reviews
  • What people are saying
  • Where to find the book
• Touring with the Message
  • Where we are going
  • Where we have been
  • What people are saying
  • Discussion Outline
  • Planning an Event
• Measuring Well-Being
  • History
  • Measuring Genuine Progress
  • Current Program
  • Well-Being Measurement Act
  • Measuring Well-Being document
• Mutual Provision - Economy
  • Economic Concern
  • 3/5ths of Ecology
  • The Invisible Hand
  • Supply and Demand
  • The Genuine Progress Index

• About the Book
• Order the book
• Other writings
• Audio-Visual Material
• Arrange a talk by Mike Nickerson

The biggest news on Planet Earth today is that the human species fills its habitat.

There are no longer vast new frontiers to move to when resources are scarce or we need more room for our waste.

This new situation requires a new goal.

Our purpose is to help shift society's goals.
We invite your participation.

Decisions need now to be based first on whether or not they contribute to long-term well-being. The old criteria of "is the decision profitable" is still important, but it has to move into second place. It is okay for something to be profitable, but not if it forecloses the future.

This site aims to help place the question, about what society's primary goal should be, on the public agenda. Shifting Society's Goals aims to answer the Question of Direction. Are we committed to growing until we drop, or do we accept responsibility for our collective impacts and resolve to build our world to fit within planetary limits?

We'd like to keep you posted on efforts to get our societies to move clearly in the direction of long-term well-being.

This Key Mechanism is central to change.

We hope you will join us in this critical task of re-creating society's goals.